You and some friends are forming an outdoor personal training and fitness business for the summer months targeting 25-35s in your area. Discuss the pricing issues you will need to consider in setting prices for the various classes and PT sessions; and outline the role pricing plays in establishing market share, competitive position, and revenue generation.
Outline the characteristics of services your business will have to overcome and how you might use elements of the extended marketing mix to overcome them?
Develop an IMC plan for this business (as above) which will include Digital and/or Social Media Marketing and two other elements of the MarCom mix. Describe the common theme that integrates these elements into the one plan.
Describe in detail what Public Relations (PR) you and your friends can do to effectively promote this business.
For the above business, what elements of Distribution come into play? Include a plan
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