1MDG1: Reflecting on your chosen topic design a Digital Marketing Strategy which addresses any of the UN Sustainable Development goals: Digital Marketing Report, NUI, Ireland

Part 1

Reflecting on your chosen topic design a Digital Marketing Strategy which addresses any of the UN Sustainable Development goals.

Students must choose a context that interests them and identify an issue facing this issue related to the UN SDG

Setting the context for the business problem and UN SDG issue is important as it will provide insight into what the marketing problem is and why it should be addressed. Students will then use the insight gained from Part 1 to design a digital marketing strategy to address this marketing problem.

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